Book excerpt: The International Journal of Communication and Social Sciences (IJCSS), an official publication of the Mass Communication Department at Godfrey Okoye University, Enugu, Nigeria, is edited in collaboration with the Dean of Graduate School at Bowie State University, Bowie Maryland, USA. The Journal publishes articles and book reviews that examine a broad range of social sciences, but most importantly, issues relevant to communication theory, research practice, policy and methodological approaches, information communication technology (ICT), development communication paradigms and ethical conducts and standards in journalism and communication. Since the Journal seeks to be a general forum for communication scholarship, internationally published, we are especially interested in research whose significance crosses disciplinary and sub-field boundaries such as the social sciences.