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Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent

Central themes are the understanding of marketing processes and the management of export operations and decision making.

This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic