Book excerpt: Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business. Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill. Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying on-going success. There are approximate 100,000,000+ Web sites out there...and growing daily. Without some good old' fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment: