Internet Marketing and Big Data Exploitation
Download or Read eBook Internet Marketing and Big Data Exploitation PDF written by I. Chaston and published by Springer. This book was released on 2015-02-11 with total page 260 pages. Available in PDF, EPUB and Kindle.
| Author | : I. Chaston |
| Publisher | : Springer |
| Total Pages | : 260 |
| Release | : 2015-02-11 |
| ISBN-10 | : 9781137488961 |
| ISBN-13 | : 1137488964 |
| Rating | : 4/5 (61 Downloads) |
Book Synopsis Internet Marketing and Big Data Exploitation by : I. Chaston
Book excerpt: Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
