Search Results

"Integrated Marketing" boxes illustrate how companies apply principles.

With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the

Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with tim

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the