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South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the

With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segme

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc