Book excerpt: From Edison to the iPod, from the Warner Brothers to George Lucas, the story of how the movies became America's favorite form of escapist entertainment - and retained their hold on our imaginations for more than a century - is a story of innovators prevailing again and again over skeptics who prefer to preserve the status quo. Inventing the Movies unspools the never-before-told story of the innovators who shaped Hollywood: how a chance meeting at the Saratoga Race Track led to the end of black-and-white movies ... how Bing Crosby brought you the VCR ... how Walt Disney tamed television ... how a shotgun blast signaled the end of hand-made models and the beginning of digital special effects ... and how even the almighty Morgan Freeman had trouble persuading theater-owners that the Internet wasn't their mortal enemy. Inventing the Movies is an important read not just for fans of Hollywood's history, but for innovators trying to make change happen in any industry.