Book excerpt: You don't have to be ruthless to get ahead—kindness will get you there faster From the CEO of the Pavilion community, Sam Jacobs, Kind Folks Finish First weaves practical business lessons with fresh perspectives on how you can achieve success. The ideas in this book are backed by the author's personal experience building a nearly $200-million business rooted in kindness, reciprocity, and deeply held values. More than that, they're proven principles that have helped thousands reach their goals in every arena. In business, we've been told to never leave money on the table. Don't split the difference. You need to be ruthless in order to make it to the top. Kind Folks Finish First shows you that isn't the only path. Being a good person and earning money aren't mutually exclusive. Helping others isn’t a sacrifice; it's a long-term strategy that can spur your success if only you're willing to take the exit ramp, reset your destination, and fuel your future with generosity. Walk through a proven process to discover what you really stand for Learn how to assume control of your life and how to leverage reciprocity to drive professional success. Align your personal life with your professional life Unlock your highest potential to create true happiness Anyone looking for a kinder, gentler, more values-driven and authentic way to succeed will love this book. The secret is finally getting out—kind people really do get ahead faster.