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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create

Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behavior