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This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign.

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process wit

Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership p

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum