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This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver bus

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m

A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determi

How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.

Our Unsustainable Life: Why We Can't Have Everything We Want With the concept of the Imperial Mode of Living, Brand and Wissen highlight the fact that capitalis