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Low-Income Consumers as a Source of Innovation
Language: en
Pages: 382
Authors: Aline Krämer
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: Springer

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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In
Making Innovation Policy Work Learning from Experimentation
Language: en
Pages: 288
Authors: OECD
Categories:
Type: BOOK - Published: 2014-04-10 - Publisher: OECD Publishing

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This book explores emerging topics in innovation policy for more inclusive and sustainable growth, building on concrete examples, and develops the notion of exp
Bottom-Up Enterprise
Language: en
Pages: 421
Authors: Madhu Viswanathan
Categories: Business & Economics
Type: BOOK - Published: 2016-05-18 - Publisher: eBook Partnership

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This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons l
Base of the Pyramid 3.0
Language: en
Pages: 224
Authors: Fernando Casado Caneque
Categories: Business & Economics
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge

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For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by S
Towards Human Development
Language: en
Pages: 337
Authors: Giovanni Andrea Cornia
Categories: Business & Economics
Type: BOOK - Published: 2014-04 - Publisher:

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This book advances thinking in the area of Human Development by analysing its relation with inequality and macro-economic policy. It presents a new framework fo
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