Book excerpt: National parks occupy a prominent place in the Canadian imagination, yet we are only beginning to understand how their visual representation has shaped and continues to inform our perceptions of ecological issues and the natural world. J. Keri Cronin draws on historical and modern postcards, advertisements, and other images of Jasper National Park to trace how various groups and the tourism industry have used photography to divorce the park from real environmental threats and instead package it as a series of breathtaking vistas and adorable-looking animals. Manufacturing National Park Nature demonstrates that popular forms of picturing nature can have ecological implications that extend far beyond the frame of the image.