Marketing and Consumer Behavior in East and South-east Asia

Download or Read eBook Marketing and Consumer Behavior in East and South-east Asia PDF written by Anthony Pecotich and published by . This book was released on 1998 with total page 780 pages. Available in PDF, EPUB and Kindle.

Author	: Anthony Pecotich
Publisher	:
Total Pages	: 780
Release	: 1998
ISBN-10	: UCSD:31822026170084
ISBN-13	:
Rating	: 4/5 (84 Downloads)

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Book Synopsis Marketing and Consumer Behavior in East and South-east Asia by : Anthony Pecotich

Book excerpt: This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.

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