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Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by

COVID-19 pandemic has caused the entire world to experience a number of unpleasantries, such as social distancing, remote working, etc. Due to the COVID-19 pand

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three disti