Marketing in a Digital World
Download or Read eBook Marketing in a Digital World PDF written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 242 pages. Available in PDF, EPUB and Kindle.
| Author | : Aric Rindfleisch |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 242 |
| Release | : 2019-09-19 |
| ISBN-10 | : 9781787563391 |
| ISBN-13 | : 1787563391 |
| Rating | : 4/5 (91 Downloads) |
Book Synopsis Marketing in a Digital World by : Aric Rindfleisch
Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
