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The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the

The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the in

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main