Book excerpt: This book offers you a short cut for the marketing exams. It contains frequently asked 580 questions, out of a question bank of over 1600 questions. I have reviewed whole syllabuses of many marketing courses in Diploma to Undergraduate level and have included questions on fundamental concepts and terms that are tested in a marketing exam. I have purposely avoided questions that are easy and not tested frequently to bring down the load on students to study on marketing MCQs. Hence, this book will take away a big burden on students in reading the whole syllabus, sifting, selecting important questions from big question banks and memorizing all of them. In addition to helping students in answering MCQs, this book provides a revision of the whole syllabus offered in a marketing course. Therefore, the knowledge gathered by answering MCQs in this book will surely help the student to write short and essay type answers as well with confidence.Multiple Choice Questions (MCQs) are used as an objective assessment in almost all the mid-term and final exams of marketing in universities and professional institutions all over the world. The MCQs in marketing are set from the whole syllabus. MCQs generally test the knowledge of fundamental concepts, terms and the ability of students in application of such knowledge in interpreting practical situations. MCQs are tricky and cleverly designed to distract students to mark incorrect answers. The time given to answer MCQs are limited and students should have a thorough knowledge of the subject to select the correct answer within the restricted time. The best way to prepare yourself for MCQs is to know them in advance. The challenge for students is, they are required to study many subjects in addition to marketing in one semester. Therefore, not every student has the time to go through the whole syllabus and remember all the concepts. This book is written with the sole aim of helping students to get exams through and you will not regret the investment you make on this book.