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The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an
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Type: BOOK - Published: 2013-09-13 - Publisher: Routledge
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespr
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Type: BOOK - Published: 2019-03-04 - Publisher: Routledge
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a
Language: en
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Type: BOOK - Published: 2020-05-18 - Publisher: Routledge
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
Language: en
Pages: 281
Pages: 281
Type: BOOK - Published: 2019-07-31 - Publisher: Goodfellow Publishers Ltd
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case example