Youtility
Download or Read eBook Youtility PDF written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle.
Author | : Jay Baer |
Publisher | : Penguin |
Total Pages | : 242 |
Release | : 2013-06-27 |
ISBN-10 | : 9781101633885 |
ISBN-13 | : 1101633883 |
Rating | : 4/5 (85 Downloads) |
Book Synopsis Youtility by : Jay Baer
Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.