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This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest c

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a

A New York Times Book Review Editors’ Choice “A grounded and expansive examination of the American economic divide . . . It takes a skillful journalist to w

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities

Ranked among the best marketing/advertisement books in the world by Bookauthority Here comes the 4th edition of the global bestseller 'Social Media Marketing' b