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"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influen