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Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the s

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Cu

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufactu

Mass Customization: A Supply Chain Approach is a text on the emerging topic of mass customization in manufacturing. The contributed chapters in this book provid

Mass Customization and Footwear: Myth, Salvation or Reality is the only book dedicated to the application of mass customization in a particular industry. By sho