Book excerpt: 'Max knows more secrets of the rich and famous than anyone in the world' Piers Morgan Max Clifford is the media guru everyone calls when they want to know about a celebrity story or a celebrity's relationship with the media. Starting out as a junior member of the press department at EMI, he has become one of the most influential figures in today's society, and a household name. What is less known is the other side to Max: the stories he keeps out of the papers; his stand against corruption; his mischievous sense of humour; his dedication to helping people from all walks of life; his love for his wife of nearly forty years who tragically died of cancer; and his devotion to his daughter Louise who, at six,was diagnosed with juvenile rheumatoid arthritis and is permanently disabled. The essential memoir for those interested in both PR and celebrity.