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Pop culture emerged in the first decades of the twentieth century as a reaction to the restrictive social traditions of colonial America. It spread quickly and

Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became th

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.

How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultur

How popular culture is engaged by activists to effect emancipatory political change One cannot change the world unless one can imagine what a better world might