Book excerpt: This book looks at the 1968 Summer Olympic Games as a complex nation-building project. Sports mega-events have been mostly studied as homogenous government-led strategies, but more work is needed around the diverse reception and performances. The preparation period for the Olympics in Mexico and especially the year 1968 highlight the multiplicity of voices behind these exercises. Beyond the government and associated networks, the citizenry also used this mega-event to present an idea of Mexico to the world and thus reshape citizenship and nationhood. This study takes a bottom-up approach to look at the citizenry’s experiences of the 1968 Olympic Games, both the shared nationalistic values and the areas of conflict.