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Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—m

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice o

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of

Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Busines