Book excerpt: The descriptions and examples of unethical behaviors in sport in this book will challenge readers to rethink how they view sport and question whether participating in sport builds character-especially at the youth and amateur levels. Sport potentially can teach character as well as social and moral values, but only when these positive concepts are consistently taught, modeled, and reinforced by sport leaders with the moral courage to do so. The seeming moral crisis threatening amateur and youth sport-evidenced by athletes, coaches, and parents alike making poor ethical choices-and ongoing scandals regarding performance-enhancing drug use by professional athletes make sports ethics a topic of great concern. This work enables readers to better understand the ethical challenges facing competitive sport by addressing issues such as gamesmanship, doping, cheating, sportsmanship, fair play, and respect for the game. A compelling read for coaches, sport administrators, players, parents, and sport fans, the book examines specific examples of unethical behaviors-many cases of which occur in amateur and educational sports-to illustrate how these incidents threaten the perception that sport builds character. It identifies and investigates the multiple reasons for cheating in sport, such as the fact that the rewards for succeeding are so high, and the feeling of athletes that they must behave as they do to "level the playing field" because everyone else is cheating, being violent, taking performance-enhancing drugs, or doing whatever it takes to win. Readers will gain insight into how coaches and sport administrators can achieve the goals for youth, interscholastic, intercollegiate, and Olympic sport by stressing moral values and character development as well as see how specific recommendations can help ensure that sport can serve to build character rather than teach bad behavior in the pursuit of victory.