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Language: en
Pages: 263
Pages: 263
Type: BOOK - Published: 2017-06-27 - Publisher: Springer
This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dyna
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021 - Publisher:
Drop marketing strategy is now being used by an increasing number of luxury brands to attract a new generation of young consumers. Concerning luxury consumption
Language: en
Pages: 284
Pages: 284
Type: BOOK - Published: 2015-07-10 - Publisher: Cuvillier Verlag
This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perc
Language: en
Pages:
Pages:
Type: BOOK - Published: - Publisher: Archers & Elevators Publishing House
Language: en
Pages:
Pages:
Type: BOOK - Published: 2017 - Publisher:
This study examines Chinese consumers' motives, attitudes toward luxury brands (ATLB), and the impact of ATLB on consumer behavior. Specifically, Chinese luxury