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Multidimensional and Strategic Outlook in Digital Business Transformation

Download or Read eBook Multidimensional and Strategic Outlook in Digital Business Transformation PDF written by Pelin Vardarlıer and published by Springer Nature. This book was released on 2023-03-16 with total page 234 pages. Available in PDF, EPUB and Kindle.
Multidimensional and Strategic Outlook in Digital Business Transformation
Author :
Publisher : Springer Nature
Total Pages : 234
Release :
ISBN-10 : 9783031234323
ISBN-13 : 3031234324
Rating : 4/5 (23 Downloads)

Book Synopsis Multidimensional and Strategic Outlook in Digital Business Transformation by : Pelin Vardarlıer

Book excerpt: Especially after globalization, it can be seen that there is an increase in competition for almost all industries. In order to survive in such a competitive environment, companies have to take some actions to increase their competitive power and sustainability. Effective digital transformation is a significant way for companies to reach this objective. This book explores digital transformation strategy and digital business strategy together with digital innovation and digital learning, adaptability, and agility to illustrate the importance of information technology in business today. The book argues that effective digital management can be provided by increasing the quality in audit, internal control, corporate governance, transparency and improving effective marketing strategies. It touches on concepts such as digital diversity, digital privacy, digital literacy, the digitization of international logistics. This book also provides department specific (e.g., marketing, finance, HR) theories and applications of digital technology to guide companies in determining their specific strategies.


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