Book excerpt: This interdisciplinary volume offers a crucial new perspective on the appeal and profound cultural meaning of socialism in the modern world. At a time when socialism appears to be in inexorable decline, it is time to rethink the factors that account for its meteoric--and, in the past two centuries, unparalleled--rise. Socialism did not attract millions of people primarily because of logical argument and empirical evidence, important though those were. Rather, it told the most compelling story about the past, present, and future.