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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comp

Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While na

By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a