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The book presents the various ways in which persuasion can be used to make people behave in certain ways without coercion, intimidation, or brute force. It expl

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for th

Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.

Analytical sociology is a strategy for understanding the social world. It is concerned with explaining important social facts such as network structures, patter

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B