Search Results

Marketing Research Methods

Download or Read eBook Marketing Research Methods PDF written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle.
Marketing Research Methods
Author :
Publisher : Cambridge University Press
Total Pages : 883
Release :
ISBN-10 : 9781108834988
ISBN-13 : 1108834981
Rating : 4/5 (88 Downloads)

Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo

Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.


Marketing Research Methods Related Books

Marketing Research Methods
Language: en
Pages: 883
Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Essentials of Marketing Research
Language: en
Pages: 521
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
Games and Gamification in Market Research
Language: en
Pages: 361
Authors: Betty Adamou
Categories: Business & Economics
Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no ot
New Methods of Market Research and Analysis
Language: en
Pages: 283
Authors: G. Scott Erickson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-27 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional rese
Alternative Market Research Methods
Language: en
Pages: 497
Authors: Alison Lawson
Categories: Business & Economics
Type: BOOK - Published: 2016-09-13 - Publisher: Routledge

DOWNLOAD EBOOK

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understan
Scroll to top