Book excerpt: V. B. Price is an authority and an advocate in the field of New Mexican cultural affairs and the arts. In this E-short edition from New Mexico 2050, he focuses on how much the “creative workers,” those working in the arts and culture, are an essential part of what makes New Mexico New Mexico—what makes people want to live here, what makes people want to come here, what valuable contributions these creative workers make to the economy, and how much more they can contribute if New Mexicans more fully support and encourage their efforts.