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Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of

Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development pro

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc