Book excerpt: Japan is considered the third-largest economy in the world and a highly developed free-market economy. From the European contact in the 16th century to the Abenomics age, Japan has experienced fluctuations from rapid economic growth to the economic bubble crisis in the 20th century. Under Shinzo Abe administration, the government is keen to bring out a forward and positive outlook for the Japanese people and economy. Japan can achieve this only by reforming the country’s economic system, accomplishing substantial domestic-led growth and opening up Japan’s markets further. While the Heisei era was a turbulent period for the country’s economy, the Reiwa era that began in 2019 promises a new economic dawn to overcome decades of economic stagnation.