Book excerpt: Online Hot And Viral Marketing Secrets: The Gurus' Secrets RevealedHOW TO TAKE SUCCESS BUILDING ACTION EVERY SINGLE DAY EVEN IF YOU DONT FEEL LIKE IT The essence of viral marketing is content. In other words, you have to get viral content, so you can pull a lot of traffic from many different places. Most people who try viral marketing are clueless about this. They don't even know that this niche network already exists. With this guide, you are going to understand the essence of viral marketing and learn to identify the types of content that go viral every single day. You will also learn: The Elements of a Successful Viral Campaign Learning to Use Your Friends and Their Resources How is "Viral" Marketing unique Classic historical examples Social Networks Scaling easily from small to very large Exploiting common motivations and behaviors Segmenting Customers Why content goes viral Understand effective viral marketing How to pull a lot of traffic from many different places on the internet Maximize Your Online Brand Visibility with Less Effort And much more! With this guide, you'll learn everything you need to know to get started building a viral campaign that will quickly overtake even the most expensive advertising budget, at a fraction of the cost. This quick-read, lay-it-on-the-line special report gives you all the basics to help you get your viral campaign rolling.