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1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality,

According to New Syllabus of Various Universities of UP State and Uttarakhand State for B. B. A Classes, also very helpful for the students preparing for variou

1. The Nature of Consumer Behaviour, 2. Customer–Meaning and Classification, 3. Building Customer Satisfaction Through Quality, Service and Value, 4. Customer

1. Foundations of Indian Business, 2. Liberalisation and Globalisation, 3. Innovation, Skill Development and Make-in-India Movement, 4. Social Responsibility an

1. Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business, 3. Introduction to Business Value, 4. Value Based Management, 5. The Changi