Book excerpt: Have you tried and failed to give up smoking? Most smokers have but Professor David Marks' method has been scientifically evaluated and the programme's quit - smoking rates are among the highest on record, using a step - by - step week - long programme to help you stop smoking for good. Via highly acclaimed cognitive behavioural therapy techniques, proven effective in how to re - programme your mind not to want to smoke, you will not have to rely on will - power alone. Exercises and practical strategies to regain control from your smoking automatic pilot Ways to increase awareness of smoking triggers and deal with what leads to automatic smoking. Tips on eating and exercise to avoid weight gain. Relaxation and stress reduction and avoiding relapses.