Overpromise and Overdeliver

Download or Read eBook Overpromise and Overdeliver PDF written by Rick Barrera and published by Penguin. This book was released on 2004 with total page 242 pages. Available in PDF, EPUB and Kindle.

Author	: Rick Barrera
Publisher	: Penguin
Total Pages	: 242
Release	: 2004
ISBN-10	: 1591840619
ISBN-13	: 9781591840619
Rating	: 4/5 (19 Downloads)

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Book Synopsis Overpromise and Overdeliver by : Rick Barrera

Book excerpt: Lock in customer loyalty by making--and keeping--a breakthrough brand promise that competitor's can't touch. Includes a free CD-ROM with supplemental materials and a software-driven study guide.

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