Book excerpt: In today's business world, strategic partnerships are the fuel for exponential growth for companies large and small. PARTNERNOMICS not only brilliantly illustrates the unique benefits these business relationships bring but also provides a clear framework for managing and leading partnerships to success. PARTNERNOMICS is a legitimate, first-of-its-kind book that offers unique, game-changing insights through an interactive experience. The book contains chapter specific QR Codes and URLs that direct the reader to landing pages that contain videos and other resources to enhance the reader's experience. Successful partnerships are transformative for any business. PARTNERNOMICS offers an innovative, thoroughly researched toolkit for developing and nurturing strategic business partnerships. Dr. Brigman's exhaustive research combined with his C-level background and Fortune 100 experience adds significant value to this essential guide to building and leading strategic partnerships. With his tactical and strategic advice, readers realize the full potential of partnership, defying conventional zero-sum thinking. PARTNERNOMICS challenges everything you thought you knew about starting, maturing, and maximizing business partnerships. Brigman encourages us to replace transactional partnership thinking with strategic concepts like trust, esprit de corps, and the Partnership Pyramid. This fast-and-fresh book is packed with ideas for re-calibrating our traditional approach to business relationships. Read it before you continue to use old-school approaches in our rapidly evolving business environment.