Book excerpt: Whether it’s writing a proposal, motivating employees, or reaching out to customers,the Perfect Phrases series has the tools you need for precise, effective communication. Distillingcomplex ideas into specific phrases that diplomatically and honestly depict theconcepts at hand, this invaluable series provides: The best techniques to communicate messages and goals in business lettersand proposals Tips for bringing out the best in every employee in every business Dialogues and scripts to practice interactions with customers or employees—tailorable to any industry or company culture Phrases for each step of the sales process