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Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent in

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the way

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important

The last five years have seen a major paradigm shift in the role of human factors in product design. Previously this was seen as pertaining almost exclusively t