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This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic res

The volume aims to advance understanding of argumentative practices in different communicative contexts, with special regard for those with heightened public re

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotio

Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers

This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, bringing forth studies on