Book excerpt: Organic growth is at a 20-year low. Markets are facing increasing disruption. Change is a necessity. Winners and losers are polarizing. Business development strategy has never mattered more. Stable markets are being disrupted by the rise of insurgent brands and the widening impact of online growth. A new playbook is needed to create value in the 2020s. This book is a comprehensive guide to growth strategy in a fast-changing world. It covers the industry dynamics and the business model evolution required to win. It introduces a practical framework for designing your new strategy. The Author's deep industry knowledge and business strategy experience combine to create a thought provoking take on future organic value creation. This is a practitioner's strategy book, built from experience over many years in different types of businesses. It offers a provocative take on future marketplace dynamics combined with a clear set of methods and mindsets to design and execute growth strategy. The way to create value in the next decade will be very different to the past 20 years. Real change is now upon us and it is accelerating. Prepare for it, plan for it and act on it. Organic growth plans will embrace new ways of doing business and deliver in an environment with more consumer choice, stronger winning customers and lower barriers to entry. The winners will be those who can conceive a new future and rapidly reposition their business to take advantage of it. Pick a lane. Build a plan. Make it happen.