Place Branding

Download or Read eBook Place Branding PDF written by R. Govers and published by Springer. This book was released on 2016-01-18 with total page 429 pages. Available in PDF, EPUB and Kindle.

Author	: R. Govers
Publisher	: Springer
Total Pages	: 429
Release	: 2016-01-18
ISBN-10	: 9780230247024
ISBN-13	: 0230247024
Rating	: 4/5 (24 Downloads)

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Book Synopsis Place Branding by : R. Govers

Book excerpt: The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

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