Book excerpt: "Players All is a stunning accomplishment, an agenda-setting work; it opens the space for a bold, and innovative, critical, performance-based discourse on mass sport, sport as entertainment, and spectatorship in the global, postmodern society." -- Norman K. Denzin, University of Illinois at Urbana-Champaign In a book that is both scholarly and engagingly personal, Robert E. Rinehart takes us into the world of contemporary sport performances, from the Olympic Games to "The eXtreme Games," the Super Bowl to "The American Gladiators." He introduces us to sports tourism and the highly commercialized world of global sport. Rinehart analyzes the emergence of such "sports" as paint ball (and its associations with the Vietnam War) and indoor rock climbing (and its links to environmentalism and self-mastery). He shows how sports have become theatrical events and paints a revealing portrait of the new postmodern culture of sports.