Book excerpt: Plunkett's Almanac of Middle Market Companies is designed to be a time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package."Of help to business people and to business students and faculty?Should be purchased by larger public libraries and academic libraries supporting a program in business."American Reference Books Annual