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Introduces and defines a new field of research on the way political attitudes are influenced and changed

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It f

Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's b

This book should be of interest to political psychology, attitudes, persuasion, or social cognition, upper-level/graduate courses in psychology, also appropriat